{"created":"2023-06-20T16:00:35.731511+00:00","id":180,"links":{},"metadata":{"_buckets":{"deposit":"a6f052f2-def4-4a1a-b19d-fe7a9efd6f7e"},"_deposit":{"created_by":14,"id":"180","owners":[14],"pid":{"revision_id":0,"type":"depid","value":"180"},"status":"published"},"_oai":{"id":"oai:kuins.repo.nii.ac.jp:00000180","sets":["7:8"]},"author_link":["503","505","504"],"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2000-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"198","bibliographicPageStart":"185","bibliographicVolumeNumber":"1","bibliographic_titles":[{"bibliographic_title":"研究紀要"}]}]},"item_1_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"竹田, 茂生"}],"nameIdentifiers":[{"nameIdentifier":"503","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_7":{"attribute_name":"著者名よみ","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"タケダ, シゲオ"}],"nameIdentifiers":[{"nameIdentifier":"504","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_8":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"TAKEDA, Shigeo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"505","nameIdentifierScheme":"WEKO"}]}]},"item_1_description_1":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P(論文)","subitem_description_type":"Other"}]},"item_1_description_11":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"企業の開業と廃業は,産業社会の新陳代謝に他ならない。平成11年度の中小企業白書によれば,平成元年のバブル期を除いて,会社の新規設立登記数は,昭和40年代後半以降,ほぼ10万件で安定的に推移している。しかし,昭和32年以降,創業率が廃業率を上回る傾向が続いていたが,平成9年には,ついに,廃業率が創業率を上回る逆転現象をみるにいたった。毎年,多くの企業が生まれ,多くの企業が消滅していく。我が国の会社数は約510万件,そうした中で100年以上続く長寿企業は,意外に数多く存在する。一体,なぜ長寿の企業になり得たのか。アリー・デ・グース氏の著書「リビングカンパニー」は総括的にその要因を(1)環境に敏感(2)強い結束力(3)許容度(トレランス)と自由度(4)資金調達の保守性の4つに絞っているが,本論文の研究は,我が国の長寿企業である「老舗」をケーススタディーにして,そのマーケティング戦略に焦点を当て,長寿のための要因を探った。","subitem_description_type":"Other"}]},"item_1_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA11544811","subitem_source_identifier_type":"NCID"}]},"item_1_text_9":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"関西国際大学短期大学部"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2000-03-31"}],"displaytype":"detail","filename":"KJ00004723058.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"url":"https://kuins.repo.nii.ac.jp/record/180/files/KJ00004723058.pdf"},"version_id":"b7fca028-b63e-474b-a5ec-8f8c1f3b7525"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"長寿企業のマーケティングについての一考察","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"長寿企業のマーケティングについての一考察"},{"subitem_title":"A Study for Marketing of long-lived Company","subitem_title_language":"en"}]},"item_type_id":"1","owner":"14","path":["8"],"pubdate":{"attribute_name":"公開日","attribute_value":"2000-03-31"},"publish_date":"2000-03-31","publish_status":"0","recid":"180","relation_version_is_last":true,"title":["長寿企業のマーケティングについての一考察"],"weko_creator_id":"14","weko_shared_id":-1},"updated":"2023-06-20T16:40:37.441764+00:00"}